Close Shave for a Lean Business

You may remember the old Burma Shave signs, lined up one after another along a two-lane highway. Now, that was a great marketing campaign! These simple red signs with white lettering were spaced about 100 feet apart. Each sign had part of a fun-to-read message or...

I’m Mad At You!

I’ve been in business 35 years, and I know breakdowns in business courtesy happen all the time. But, recently I wanted to get in a certain prospect’s face and yell, “I’m really MAD at you!” The situation reminded me of a book I used to read to my son in the...

Simplification of Business

A popular business philosophy touted by those “in the know” is simplification of business. It can overcome big problems in small or large businesses. Simplification of business is, simply, making the decision to standardize the product sold and manufactured....